What does a website cost in 2026?

Prices by type

One-off price to have the website designed and built, excl. VAT. The range is wide because it covers everything from a recoloured template to design and code from scratch.

Market ranges collected in October 2026 from published price lists and pricing guides (webworq.dk, seoarkitekt.dk, e-wald.com, renesejling.dk, aluva.dk, webmed.dk, togidata.dk, liemba.dk). My prices are the ones the price studio uses.

Why are my prices lower? I'm one person, with no sales team, project managers or page builder licences, and I build on a design system I know well. You pay for the hours I spend, not for layers in between.

What pushes the price up?

The starting price covers an ordinary website. These are the things that most often make it cost more, with what they cost with me.

• More pagesEvery page has to be designed, written and built. Five good pages often beat twenty thin ones.€80 per page
• Custom designA design made for you costs more than a proven one, but makes you easier to recognise.€320 + €20/page
• Booking, payments and loginAnything that needs a server and a database is the biggest jump in price, to build and to run.from €430
• Editing it yourselfA CMS, so you can change text and images without calling anyone.€320
• CopywritingGood copy sells. If you don't have it, it can be written for you.€65 per page
• More languagesEach language has to be set up. The translation itself isn't included.€110 + €15/page
• Moving from an old siteContent, addresses and redirects, so you don't lose your place on Google.€160

Mobile layout, speed and technical SEO should never be extras. If they're on the list of add-ons, the starting price isn't the real price.

Running costs

A website also costs something to keep. These are the fixed costs to expect, excl. VAT.

Buy or rent?

You can either buy the website and handle hosting yourself, or pay less for the build and a fixed monthly price for running it. Many agencies only sell the second model, often with a minimum term, and then they often own the code.

With me you choose. A 5-page website costs €1,015, and the code is yours. If I host it, the build costs 30 % less, €710, plus €29 a month. The first invoice is €884 for the build and the first 6 months, and the first year costs €1,058 in total.

Renting is cheapest at the start and gives peace of mind, because upkeep, backups and small changes are included. Buying is cheapest over many years, if you can handle hosting yourself. Either way: make sure the domain is in your name and that you can take the code with you if you switch.

Pitfalls

• The domain is in the agency's nameThen you can't move without their help. The domain should be held by your business.
• The starting price leaves out the essentialsIf mobile, a contact form and SEO are extras, the real price isn't the one at the top.
• Long minimum termsSubscriptions with 12, 24 or 36-month terms exist. Work out the price for the whole term, not just per month.
• The code isn't yoursWith many subscriptions the agency owns the website. If you stop, you start over.
• Licences to renewPage builders, themes and plugins can cost every year. Ask what has to be paid again next year.
• Changes by the hourSmall fixes get expensive if each costs a full hour. Ask what the monthly price includes.

Questions